Why use a purple toner

Purple is opposite to yellow on the Color Wheel

As you can see, purple is the direct opposite to yellow on the Color Wheel.

Meaning purple neutralizes yellow very well.

Purple can help you tone on platinum blonde hair

Purple is often used by colorist to tone platinum blonde hair.

It produces a vibrant pearl-like result.

And it keeps the blonde hair yellow-free.

See video below.

Watch video

Hair by Elona Taki

So which purple should I use and when?

Use either Ugly Duckling Purple or Purple Grey.

Both work really well.

Make sure that the hair has been really well lightened before that.

Get it to level 10 and then apply your purple.

You will be amazed!